She's calling her denim jacket that's selling now at £25 the "three minute jacket" because on one airing it sold out in three minutes. No, Ruth, you can't compare that to the Denim & Co jacket that's sold thousands and that has thousands of high reviews. I was surprised to know that A Dawson owns 15 of them and D Flint has one in each colour. I wonder if they own one of Ruth's. I must say, however, that my M&S denim jacket is very heavy and cumbersome, plus it's a nasty green colour. I bought it at a ridiculously low price and I think I'll donate it. I'm not going to replace it.