I was just thinking about how QVC seems driven by middle / upper middle-class women. Twee Nicki with her twee voice and cheap "semi-precious" gemstones, snooty, cold Alexis Murdoch from l'Occitane, the awful, full-of-herself Julie with her Tipp-Ex-white gnashers and her flaaaahs, the icy Kelly Hoppen and steely Liz Earle....I could go on, but you get what I mean. Is there anyone on there who is a little more working class / down-to-Earth? We don't all live in mansions with a big white kitchen with granite worktops and an aga..
And what about the men on QVC? They tend to be middle-class and gay - not that there's anything wrong with being those things, it's just strange how QVC does not appear to represent a broader socio-economic spectrum.
Is there anyone more representative of other sectors of society on QVC? Have I just missed them?
How do you think their representations affect QVC? Surely it alienates them from many potential customers? Or are we really a classless society these days? Does "working class" really exist as it did before?
Why is it that QVC's Hi Tech hour attempts to break every stereotype in the mould (old people jumping up and down to techno music, a disabled basketball player in a wheelchair, two gay men kissing) yet everything else they seem to do tends to pander towards middle class, middle aged women?
Over to you!
And what about the men on QVC? They tend to be middle-class and gay - not that there's anything wrong with being those things, it's just strange how QVC does not appear to represent a broader socio-economic spectrum.
Is there anyone more representative of other sectors of society on QVC? Have I just missed them?
How do you think their representations affect QVC? Surely it alienates them from many potential customers? Or are we really a classless society these days? Does "working class" really exist as it did before?
Why is it that QVC's Hi Tech hour attempts to break every stereotype in the mould (old people jumping up and down to techno music, a disabled basketball player in a wheelchair, two gay men kissing) yet everything else they seem to do tends to pander towards middle class, middle aged women?
Over to you!