IW isn't inferior, infact it's superior. QVC poach many products from IW and copy a lot of what they do, their auto delivery is far more superior, as well as cheaper and their beauty is fantastic at good prices with good reviews. When you buy something, if a part is missing or broken you email them and they send you the part out, not like QVC when you have to send the whole lot back. People may say but QVC is a free phone number but it isn't, you pay extra p&p for it. When I closed my QVC account over two years ago I started shopping mainly from IW and the Internet, I know I take the mick out of IW, but in all honesty, if you had a check list of what you want out of a shopping channel, IW ticks all the boxes, can't say the same for QVC.
I'm just adding I do all my ordering and queries on the Internet, I never ring, IW are coming up to 16 years old and did it all through sales, they don't have a big global American company behind them.