Without a word of a lie, I watched for just a few mins last night and (James?) did mention the Zeppelin. Something about the original store surviving two world wars and being bombed by a Zeppelin.
'This is where we take our design ethos and cues for this watch Peter ...'
Or words to that effect. What utter GUFF!!! What the heck has a department store being bombed during world wars got to do, even tenuously, with a faux-quality watch being sold on selly telly in 2020?!?
Idiots.