Yet Sally ordered something live on TV just the other day, phone in hand she told viewers they'd have to wait a second as she must get one of the clothing items, and proceeded to order. And how many times did Den ask her producer to order something for her during shows.
Not only does it put paid to the lie they can't buy until after the show but also showed just how unprofessional they are, can you imaging being served in a shop and midway through your sale the salesperson asked to you to wait while they bought one for themselves.
