Thanks for the links/info.
Well in stages, I suppose cheaper Swiss made first. With the functions and look I want.
And then later a Swiss brand made if fits all the bill. Not worried about brand names, more the functions and suitable look appeal.
For me, the ultimate watch is an automatic chronograph (i.e. built-in mechanical stopwatch & automatic powered) using the Valjoux 7750 movement. On IW, they used to sell the Matthey-Tissot version, and avi-8 I think, for around the £1.5k mark, a considered purchase, but I couldn't work out if good value or not. I think Tissot did one for about £600 so never pulled the trigger and purchased. It's just a nice aim to have, not essential.
I'm less concerned with having a Tourbillon, unless I became a proper collector.