Shaun's selling tupperware and he's making sure everyone can see he's wearing a Henry London watch,
the latest top ranked luxury watch brand to feature on IW, although, despite being just another start up brand selling inexpensive Chinese made watches (a bit like Accurist/Sekonda but without the history), at least they decided to sell watches in decent sizes, ie 40mm and below with a more contemporary look, rather than the big, heavy & wacky watches that most of IW's other brands seem to think is the way forward.