I just got sucked in as a newbie. I purchased a citrine sugarloaf cut pendant during one of the breakfast shows (not wheel), thinking it was going to be the lowest price until it is auctioned off as s last in stock etc. Nope, two weeks later it’s on the websale at £15 pounds less than auction price (current aud price below, i paid $203aud). Price pledge doesn't apply. Lesson learned, wait for good websales.
