If you're used to questioning what you're being told, then you can see when something is far too good to be true, and make your decisions accordingly.
But when presenters routinely refuse to give viewers full information on the jewellery they're selling, either through obfuscation, omission or outright lying, and rave about coloured/dyed stones as if they're natural, and refuse to explain the difference between gold vermeil, Midas, gold tone and gold flash all while describing everything as "legacy" or "heirloom" worthy and giving stones like kyanite new names and overexcitedly describe them like they are Kashmir sapphires, then viewers don't have enough information to make a proper decision to buy AND are being very firmly guided to believe that they're getting something much better than they actually are.
Especially if viewers are new to the channel, or have zero real experience of gem buying. You're not going to question low prices if presenters are constantly screeching about the company's buying power, and how savings get passed on to customers. After all, presenters NEVER specifically state how much of a saving viewers are getting. It may seem obvious to long term viewers, or those who have bought real high end jewellery, that top-tier gems won't be coloured, dyed, filled and set into gold tone. And who take note of the treatment codes and look them up online.
But does every viewer have the sense to do that? Or even notice what's in the on-screen graphics besides basic gem info like their names and colours, and the final price? Would new viewers understand what this extra information means, and how to get explanations for it?
If Gemporia refuses to give viewers full details so they can make properly informed decisions, and relies instead on waffle and hyperbole, how is the viewer at fault?
