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I think the boy in the ad is already chubby before the holiday starts and can look forward to stuffing his face throughout the next couple of weeks. The people who design the ads are crafty. They plant ideas in people's minds, and in this case, I think food and plenty of it is the idea they want to push. They don't give a thought to the seriousness of the epidemic of overweight children. All they care about is getting bodies to sign up for the holiday.