Personally, I'd prefer to see a wider range of models. For fashion: I'd like to see more middling-sized (size 14) models, a greater range of heights, and different physiques (pear, apple, hourglass etc). I'd like to be told when they are wearing shapewear under the clothes being modelled. I'd really like it if they didn't have models wearing trousers which have to be pulled down until the crotch area is practically between the knees. Get models that can wear the trousers without looking totally ridiculous, please, or have a suppliers produce them at a length that doesn't look ridiculous on the models they do have. For beauty: I really think they should not have had any procedures (fillers, botox or surgery), and we should know about what skintype they are. I wish they would have more honest before pictures. The hair ones they clearly haven't used conditioner, and have had their hair blasted with a hairdrier to make their hair look at its frizziest or lankest. The lighting they use for the before photos is also not the same as the studio lighting, so naturally everything looks duller.
At least when there is a ybf show Stacey Schieffelin always comes on barefaced, and has the models do the same. She also sometimes has some real women participating in the shows. I think this shows more realistically what can be achieved, and gives the brand more integrity. Plus Stacey's a bit of a hoot, without being obnoxiously loud like Mally.