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I was interested to hear from my husband that he had read somewhere in the financial press that LG sold the company a while ago and is now only the creative director and minority share holder. I did wonder if that coincided with her starting to appear on qvc as it  seems at odds with preserving the cachet of the brand and not something I could imagine LG wanting to do but could have been that her new bosses were keen to cash in as much as possible by selling to a bigger clientele via qvc