I think QVC beauty are so desperate to be seen as cutting edge with brands. People are online now and see brands from all over the world and want them. QVC love to think they can go to these brands and they will be jumping to come to QVC, in fact most will just see this as a stepping stone to get into the UK market. I think good for Joan going to M&S, who have really stepped up in the beauty ranges they sell.
The in brand makeup wise is Tarte(and IT which is coming to QVCUK) are really wanted as they are not available in the UK. Like Smashbox in years past people went mad then time passed and now Laura Geller is widely available in the UK. QVC love the idea as AY says of selling exclusive high end brands. Bobbi Brown on QVC UK is a joke, the odd kit at a special price the rest exactly the same price as buying online. I have sometimes checked prices for brands on QVC and including P&P you save a whole 5p compared to buying at a counter or online. Oh and if you bought the latter you usually get samples given too.
Otherwise QVC stick with the brands like Gale Hayman, who the hell knows why the still sell it. Widely available in market stall up and down the UK. Some brands sold on QVC US parent company I will say UK told to take the brands.
Remember Harald???? He has launched his own make up range, gorgeous packaging. The products from photos I have seen really good, glamorous and grown up.
Oh and by the way talking of M&S do check out the Rosie For Autograph make up gorgeous, great price, pigment and texture top end. All for a really great price. The eyeshadow pencils are £12.50 and look as good as Mally.
