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Madam Angeline Davies, (she of the two-second insincere smile) has been on all morning flogging gold jewellery. Breathlessly telling viewers that the breaking news is gold is now £123 a gram. She says viewers are likely buying items that the price is under a gold price of £123 a gram, so they are getting a good deal and less than the price of the gold. However, she does not mention that anyone trying to flog their gemporia gold will likely get scrap value which is very much left. It's worded carefully but still really misleading. Given that Gems have a massive loan to pay back to Santander - they would not be selling product for less than they could get for scrap. The woman thinks everyone is stupid.