I get a feeling, and I stress that it is only a feeling... nothing concrete, that the situps are feeling the pinch. This mystery box thing and the £10 &£20 days seem to be indicative of the hard sell before going bust. They appear to be selling things for what they can get for them. If they don't have a good Christmas, I think the spring will see them in real trouble. I mean take the Bayliss and Harding gift sets. They sell fron £2.99 to £5.99 in our city. Solar lights sell for next to nothing in B&M not to mention the street markets where those blankets with sleeves sell for £5.99. And what mother in a recession can afford to buy the toys for what the situps want, even before adding postage. They aren't going to bother to tune in are they? So will miss the odd bargain.
And another thing The salesman/woman often says: 'Be quick if you want this, people are tuning in already' How do they know? They can get an idea of how many are on the internet web site, but certainly not how many are switching on!
They need to rethink their strategy. Stop selling tat, charge a realistic finishing price, and have a sliding scale postage pegged to the weight of the goods. Some of those rings can be posted for pennies bearing in mind that the channels get business rates, not what you and I have to pay.
Very true there, Tasi. I do love the sit-up channels, but I really wouldn't be surprised if they did go under soon.
Presenters say they are doing better deals i.e. 1) lower P&P - but this would get more people buying, so it just as good for sit-up too.
2) £5 off next purchase if buying 3 items. This makes people buy 3 items in 1 weekend, when they may only buy 1, just to get £5 off.
3) £10 megadeals. Some are really good, but, speak of the devil, Caroline had a really good sewing machine on. There were 3, and she was like 'We had over 650 miss out' Well, there is £1,000 in bids pockets!
Also, they introduced multi-buy, maybe to sell more items.
They have tried all new stratergies i.e. live demo's, new branding Etc. maybe trying to get more viewers.
They seemed to start christmas earlier this year, as I'm sure most of their profit comes from Christmas.
- I'm sure they also didn't put their profits/ loss' on the web for last year, which is strange for them.
I also remember 1 presenter saying in January 2011, that 2010 was a slower than expected year for bid tv.