I have bags with the fluffy monkeys on and bags with metal monkeys. I prefer the metal monkeys. I don't know the names of the fluffy monkeys, and I don't bother to remove them from the bags. I dare say I could make some money selling them... if I could be bothered with all the faff. I dare say they will come off when I bung them into the washing machine for a spruce-up.
I think they are over-emphasised. Like everything on QVC, they spend far too much time focusing on trivial, superficial aspects of the products they sell, rather than the very real benefits of owning and using the product - in this case Kipling bags (if you like the style of bag, which I do). Most times these days when Marie-Francoise tries to give you a tour of the bag, the camera is elsewhere, which is a real frustration.
The presentations are supposed to give you relevant information about the bags. Who really gives a stuff about the monkey names? Is it really the decisive factor on which bag/colour you spend your £60-ish on? Aren't there more important aspects - like does the colour work with your clothes and lifestyle... does the style meet your useability requirements? Let the social media team bung up twitter with tweeting that sort of nonsense. The monkey doesn't confer special usefulness for the bag... and if it's soooooooo important, why on earth don't they bother to put the monkey names on together with the bag colour? So if you've an Aunty Suzie you want to buy a bag, you can see which monkey name goes with what colour on each bag and if one is called Suzie.
Save the tv time for showing us the pockets and pouches on the bag, where they are zipped, poppered or velcro fastened... whether there is a detachable strap, and how long it is... and what you can fit in it (yes, including the infernal ipads). And give us the measurements (on website and tv). It isn't too much to ask, really... but these days it seems pie-in-the-sky these days!