radio_dayz
Registered Shopper
- Joined
- Jun 11, 2012
- Messages
- 916
I complained to ASA well before christmas about the Christin Lars watch which I saw being sold by Adam Heppenstall. This presente, who must have known better, claimed that the stainless steel watch had a sterling silver bracelet. The on screen graphics also stated the same thing.
Here is the ASA's response in full.
Thank you for contacting the ASA.
We have assessed the ad and your complaint and we considered that you had made a valid point. We considered that the ad was likely to mislead because the watch’s bracelet was not made of sterling silver as claimed. As this appeared to be a relatively clear breach, instead of initiating a formal investigation and with a view to acting quickly, we informed the advertiser of the complaint and they have provided an assurance that the product will be described correctly in future. They have also agreed to ensure that similar issues do not arise in their future similar marketing communications. We have also received a written assurance from them to that effect.
We consider that the issue is now resolved and we will be closing our file. However, basic information including the advertisers’ name and where the ad appeared will be published on our website, www.asa.org.uk on Wednesday 13 February 2013.
Thank you for taking the time to bring this to our attention
Here is the ASA's response in full.
Thank you for contacting the ASA.
We have assessed the ad and your complaint and we considered that you had made a valid point. We considered that the ad was likely to mislead because the watch’s bracelet was not made of sterling silver as claimed. As this appeared to be a relatively clear breach, instead of initiating a formal investigation and with a view to acting quickly, we informed the advertiser of the complaint and they have provided an assurance that the product will be described correctly in future. They have also agreed to ensure that similar issues do not arise in their future similar marketing communications. We have also received a written assurance from them to that effect.
We consider that the issue is now resolved and we will be closing our file. However, basic information including the advertisers’ name and where the ad appeared will be published on our website, www.asa.org.uk on Wednesday 13 February 2013.
Thank you for taking the time to bring this to our attention