I think the show was probably a show to prove to Apple that they could sell large quantities of the product in future.
As they sold out so quickly i can see QVC having more Apple hours in the New Year.
As already stated, it's a pity we didn't get an Apple Employee to demonstrate - Lee Holbein is my least favorite presenter.
He usually fronts shows for Acer and the backup drive.
He product knowledge of Apple was very poor and amateurish - but i am an Apple user of 12+ years!