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is it because they aren't true perhaps?

I don't really have much to add to that.

I just hope the new guy can turn round Fryatt's mistakes before they go under... Ideal Shopping Direct revealed it has incurred a worse than expected hit of £9.2m to its balance sheet, £7.5m more than previously expected. The extra costs came to light after the new management team at Ideal...

Maybe I'm just having an elderly "moment" but I'm sure I've seen some of the items advertised as 50% off today at the same price in the last week or so. I will give Ideal the benefit of the doubt until someone has confirmed it is not just me being senile....