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Eric appears to be getting slowly better before making another minor mistake...oh this is becoming unwatchable... One thing's for certain, unlike Simon Peters I feel sorry for Eric since he's obviously taken this gig thinking it would be a simple presentation job and being confronted with...

OH GOD THERE'S A VIRTUAL SLOW-MOTION CAR CRASH HAPPENING ON IDEAL WORLD. RIGHT. NOW. Someone has let Eric Knowles into the studio and he's now a main presenter with Jonathan as the 'watch expert'. THIS WILL ONLY END BADLY. After messing up reading the 'ideal dot' website (OK we'll let him off...

Oh god they came up with the worst all-cock and all-bull story about the Lunokhod 2 earlier tonight, namely that 'Igor from Vostok' was aware that Aviator were launching their Bristol Scout tonight so had specially sanctioned the 'low price' :ROFLMAO: That's surely one for the ASA? ✅ Also for...

Yamaha music products are exactly the sort of items Ideal World ought to be selling because they're decent quality products (unlike IW's often-shonky watches) which also benefit from being demonstrated on television and something many people might not normally think of buying. Though how long...

Last night Simon Peters was gushing over a distinctly average-looking TW Steel watch as if it was the greatest object created in the history of the universe. And here lies (quite literally) the problem; anyone watching the channel for more than a few microseconds will realise that such hyperbole...

For some weird reason Jonathan's not using the 'Q' word (quartz) when describing the "Created in California in 2004 2012 2006" (yes he really did get the year wrong twice before coming up with an 'answer') Tsovet (bless you); it's "solar powered", "a solar movement" (yes, really) and "analogue...

Has that Duxot Numis Eagle watch with a silver one dollar eagle coin for a dial been on before? Because it's being shown now with "INTRODUCTORY PRICE" text and I'm sure I've seen it before. (Another for the long list of ASA complaints.) Also they're now showing DUFA watches where the old duffer...

And to make matters worse, some of their dodgy sales tactics now appear to have transferred to watches that absolutely don't need anything like that, as evidenced the last time I saw Roamer being sold on the channel recently. They didn't mention the names of any of the watch movements apart from...

Imagine the abuse they would get on-air when selling Swan & Edgar: "What happened to Swan & Edgar between 1982 and 2015?" "What movement does that Swan & Edgar watch have?" "Why does that Swan & Edgar watch look identical to an Ali Express watch apart from the name on the dial?" "Why were...

For the Swan & Edgar landfill: "Not only of horologies of design and standards" according to Simon Peters (incidentally there's no such word as 'horologies'), although he's now pronouncing the word 'hybrid' correctly sorry he's just said 'hybread' again. And again.

The lies are REALLY coming out tonight for the Swan & Edgar tat. Pretending to actually make the watches - as in "We've had to modify the movements" - whilst letting slip they're supposedly "designers" (erm), and James is going hell for leather on the 'Great' British comparisons including being...

It's certainly a weird choice for a watch brand that a good number of people aged 40+ (myself included) would associate with car dealerships regardless of the company's past engineering exploits, and in turn subconsciously correlate those watches with the tacky gifts they would often give away...

'Celebrate' the Falklands War's 40th anniversary A YEAR TOO LATE with this poppy-festooned watch obviously aimed at people who shout at the TV if the newsreader isn't wearing at least three poppies. £10 charity donation supposedly made for each watch sold, which is hardly generous given the...

Based on what little I've seen recently Kevski definitely sounds a bit more flustered and joining in with the high-pressure sales techniques used by other IW presenters which he tended to shy away from; it's as if he's scared of being shafted for a second time after being burnt by Ideal World's...

When incidents like that start to happen it's obvious that Ideal World staff behind the scenes know that the company won't be around for much longer, as well as IW attempting to flog yet another very mediocre Thomas Earnshaw tourbillon for £1200 that's scraping the bottom of a very large...

Jonathan said something this evening about their RGMT watch with 3000m displayed on the dial, namely that people don't dive to depths of 3000m and I'm sure he then said that 3000m simply means that it's designed to be extremely tough? That's like saying we could put 999999999999999999999m on a...

And staggering (but really not that surprising) that a very mediocre-looking watch was the end product. No wonder they're having real trouble shifting the things and Kevski should have seen through the hype even if he felt morally obliged to take on some of the stock. Anyway the Gelezinis Vilkas...

Did Jonathan just call Peter 'Jonathan'?

Simon Peters mangling 'Elysees'...

First time the 'Duchamp family' (citation needed) have 'allowed this'? Eh?!?!? Also at least two different pronunciations of Duchamp and counting. Peter Simon must have practiced saying 'Duchamp' beforehand...