Random musings and general banter.

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I think he (Alex) is in a very difficult position. Unless he demonstrates bedding as a philanthropic love, he needs the money. Many of us have worked in places we have been uncomfortable with both the culture and the protocols. When I was 18 and fresh out of Police training school, I was TOLD in no uncertain terms by two experienced officers to say I’d seen two skinheads throw a bicycle frame at a Pakistani youth during the Brixton Riots period. I hadn’t seen anything of the sort, by the way…You could well say I was unhappy with that culture of work, but I wanted and needed the money, so I stayed another six and a half years.

People like Knowles are no different. He has to put food on the table. And his work often involves appearing on shopping channels like Ideal World. In his great favour, he comes on here in his own name and positively engages with us. Not one other does this nowadays. If the Channel is being run along questionable selling techniques lines, then I cannot see how he can easily refuse to go along with any unsourced priced comparisons they want him to participate with. That said - HE SHOULD DO…I have only seen one presenter (Rob Lamaar) actively and disparagingly refuse to engage with several. And where is he these days? To be grudgingly fair, being positive/negative depending on the type of product (corded/cordless vacuums, for example) is very difficult to avoid. That so-called bastion of shopping television moral selling, QVC, does exactly same thing. They ALL do it. They probably would do it in the likes of John Lewis, too - depending on what you were looking at.

We all know they make-up text senders names and with that accepted- their content also. Can we prove it? Depends on how they log them in if called to account. Is the ASA ever going to leave the comfort of the tea trolley queue and ‘DAWN RAID BUST THEM’?? Don’t hold your breath. I don’t see what he can do about that other than refuse to appear any further.

As said earlier, what I would definitely like to see him NOT involve himself with, is just sitting there as the presenter/Gallery show some ludicrously high, unsourced price comparison massively weighted in the seller’s favour to buy from them. ALL price comparisons should be A) DIRECT (you don’t compare a Skoda with a Roller because they both have four wheels), B) Sourced - WHERE did they find them?? And C) In number - i.e. show at least three or four sourced examples at varying prices to give us an INFORMED CHOICE. Not just the most expensive they can allegedly find from God knows where. Those three KEY things were EXACTLY what previous versions of Ideal World did when using the price comparisons technique. If he has any influence whatsoever there - however difficult…do try and get them to do the price comparisons thing both morally and properly- LIKE WITH LIKE, SOURCED, and MORE THAN ONE…
You mentioned positives and negatives of a product, that's what I was trying to get over in my vacuum cleaner comment. There are benefits of both types of products, you can explain the difference and highlight a benefit of the one you're selling without going OTT and trashing other products.

And the other problem with comparisons is when there isn't one. Cheap perfume no one has heard of that "smell like that very expensive one", and unbranded bags that are "designer inspired" (whatever that means).
 
I actually dont think Paul Becque is as bad as some of the others in the lying department. Yes, all his stupid noises and sirens are very annoying, but I don't think he's as bad s salesman as some of them.
The trouble is I never get beyond the stupid noises to watch him, I never know if he's a bit lacking in brain cells or thinks his audience is. It's just the way he comes over to me.
 
If there is such a thing as even a tiny portion and sense of a demonstrated selling moral code with the Bid-Up Four, he probably would be the recipient of it. Unfortunately, it is buried deep within that incredibly annoying loud, seaside postcard double meanings dropped in at will, wurring, beeping and buzzing persona. Comes across as an entirely different individual if ever you see any of his life-coaching stuff. Sensitive, empathetic, intelligent and introspective, even. That said - anybody actively involved in the rattan furniture selling fiasco during the dying days of Ideal World Three deserves no respect whatsoever. Was he? I can’t recall him being part of it?
 
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People like Knowles are no different. He has to put food on the table. And his work often involves appearing on shopping channels like Ideal World. In his great favour, he comes on here in his own name and positively engages with us. Not one other does this nowadays. If the Channel is being run along questionable selling techniques lines, then I cannot see how he can easily refuse to go along with any unsourced priced comparisons they want him to participate with. That said - HE SHOULD DO…I have only seen one presenter (Rob Lamaar) actively and disparagingly refuse to engage with several. And where is he these days? To be grudgingly fair, being positive/negative depending on the type of product (corded/cordless vacuums, for example) is very difficult to avoid. That so-called bastion of shopping television moral selling, QVC, does exactly same thing. They ALL do it. They probably would do it in the likes of John Lewis, too - depending on what you were looking at.

Nah, they're not always that similar at all*.

Do QVC and IW presenters mention (repeatedly) the benefits of A versus B? Yes. That's expected.

What QVC does that IW doesn't, is mention everything passively, emphasis choice, don't make wild claims…

QVC: "If you're the kind of person who struggles using a corded vac, then this cordless one could be a better solution. It's available on the first of 2 easy pays, so you can get it home and try it out and if it's not for you send it back. I'm joined by our lovely, forgettable, vacuous guest, Lady McBland. Lady, could this be a better solution for people who want a vac they can take around the whole house without a cord?" "WHY YES DEBBIE, IT COULD. DYSON HAVE MADE THIS MODEL LIGHTER THAN…"

What IW does that QVC doesn't, is dramatics, theatrics, hysterics, pleas to emotion, doom-mongering, and over-hyping…

IW: "Aren't corded vacs awful? They're so clunky you put your back out lugging them from room to room, you takes ages to recuperate, the husband gets bored and has an affair. Why? And the cord never stretches far enough, they're about 50cm long, and you trip over and damage your leg — Peter's up later with a miraculous and I mean miraculous red light tunnel that can help with broken legs — and the cost of electricity is set to increase substantially in the next few weeks. Why do you put up with it? Because you don't know any better. Well, dear viewer, whose only interest I have at heart. I fought the bosses to bring you a wonderful, and I mean wonderful, 2V 100W cordless vac from the big brand of HUSGFP. It will revolutionise your life. Change the way you clean. You'll never go back. Everyone is gonna be biting my hand off they see the price. You'd expect to pay, what? £500, £600 for a quality cordless vac… Well, get the phone in your hand and get in quick, cos these are gonna fly - and I mean fly - 3..2..1... get in, who's your mama, just £79.99 on the first of 5 flexis. Now over to Alex, our lovely guest, to continue hammering your over the head with mis-facts until you buy one. Alex…" "YES MIKE, I CAN'T BELIEVE THAT PRICE FOR A HUSGFP VAC, IT MUST BE AN ERROR AS THE POWER ON THIS IS…"


*Excluding Andi Peters selling overpriced pies.
 
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Nah, they're not similar at all.

Do QVC and IW presenters mention (repeatedly) the benefits of A versus B? Yes. That's expected.

What QVC does that IW doesn't, is mention everything passively.

QVC: "If you're the kind of person who struggles using a corded vac, then this cordless one could be a better solution. It's available on the first of.2 split pays, so you can get it home and try it out and if it's not for you send it back. I'm joined by our forgettable, vacuous guest, Lady McBland. Lady, would this be a better solution for people who want a vac they can take around the whole house without a cord?" "WHY YES DEBBIE, IT COULD. DYSON HAVE MADE THIS MODEL LIGHTER THAN…"

What IW does that QVC doesn't, is dramatics, theatrics, hysterics, pleas to emotion, doom-mongering, and over-hyping…

IW: "Aren't corded vacs awful? They're so clunky you put your back out lugging them from room to room, you takes ages to recuperate, the husband gets bored and has an affair. Why? And the cord never stretches far enough, they're about 50cm long, and you trip over and damage your leg — Peter's up later with a miraculous and I mean miraculous red light tunnel that can help with broken legs — and the cost of electricity is set to increase substantially in the next few weeks. Why do you put up with it? Because you don't know any better. Well, dear viewer, whose only interest I have at heart. I fought the bosses to bring you a wonderful, and I mean wonderful, 2V 100W cordless vac from the big brand of HUSGFP. It will revolutionise your life. Everyone will be biting my hand off they see the price. You'd expect to pay, what? £500, £600 for a quality cordless vac… Well, get the phone in your hand and get in quick, cos these are gonna fly - and I mean fly - 3..2..1... get in, who's your mama, just £79.99 on the first of 5 flexis. Now over to Alex, our lovely guest, to continue hammering your over the head with mis-facts until you buy one. Alex…" "YES MIKE, I CAN'T BELIEVE THAT PRICE, IT MUST BE AN ERROR…"
IW definitely treats their viewers with much less respect, and clearly thinks that they are dribbling imbeciles with half a brain cell. QVC tends to fawn over its viewers more, and treats people as if they have unlimited amounts of money to spend on 'self-care' products. It is also 100% focussed on women.

IW is much shoutier and pushier - more market stall than anything.
 
IW definitely treats their viewers with much less respect, and clearly thinks that they are dribbling imbeciles with half a brain cell. QVC tends to fawn over its viewers more, and treats people as if they have unlimited amounts of money to spend on 'self-care' products. It is also 100% focussed on women.

IW is much shoutier and pushier - more market stall than anything.

I wonder if that's because they do?

Not wanting to make it a class thing, nor wishing to generalise, but generally in any kind of retail if you sell branded or (mostly) quality products, and you don't treat buyers as gullible morons born yesterday, you end up with a loyal customer base who trust you, like you, believe you, and will end up spending a bit more for things than they might elsewhere (although QVC can be very competitive on price, especially for electronics where they have competition, less so for branded beauty suff or QVC exclusives as there's little competition).

They must attract and retain wealthier sorts.

I mean, look at the QVC forum on here, and the IW one. One is full of talk about deals, goodwill, and yes some snark about what presenters are wearing or their personality, one is… Well… 😅
 
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I wonder if that's because they do?

Not wanting to make it a class thing, nor wishing to generalise, but generally in any kind of retail if you sell branded or (mostly) quality products, and you don't treat buyers as gullible morons born yesterday, you end up with a loyal customer base who trust you, like you, believe you, and will end up spending a bit more for things than they might elsewhere (although QVC can be very competitive on price, especially for electronics where they have competition, less so for branded beauty suff or QVC exclusives as there's little competition).

IW has to sell all of its AliExpress goods on false promises, hype, and exaggerations, bookended by dubious price comparisons and "stock level warnings" to stir punters along. That kind of approach works a few times only.

I mean, look at the QVC forum on here, and the IW one. One is full of talk about deals, goodwill, and yes some snark about what presenters are wearing or their personality, one is… Well… 😅
I completely agree with you. Despite QVCs obvious shortcomings, the business model is sound, it has high production values, attracts and retains good brands and it's been going now for 30+ years. That says something, unlike the repeated insolvencies of Ideal World.

I always originally thought the QVC-IW dichotomy worked: QVC for the more discerning shopper who had a bit of money to spend on 'pampering', and IW for those with less money who were after a bargain with less of an emphaiss on quality but with still a degree of respect for the viewer/shopper. It's this latter thing which IW has entirely lost, so they've ended up with shrieking ex Bid-TV presenters selling utter shît for pennies, and accordingly treating their audience with the contempt they think they deserve. The nasty, tacky cheapness of IW means that they've lost all of their original brands like Proto-Col, M-Asam, Polti and Elizabeth Grant - all of which have migrated to QVC - and no brand worth their salt is going to want to be associated with something as low rent as Ideal World now. I don't see how they get out of that death spiral.
 
As has been said, it boils down essentially to what intellectual level you see your customer base at. Generally speaking, with the exception of that awful technology guy, Lee, QVC pitches on the level of their buyers being broadly sentient. Ideal World (the latest incarnation), on the other hand, seems to take the view you’d need to be daft enough and skint enough to ever consider buying their gear, and presents it in that style accordingly. The price comparison strategy sums their complete lack of respect for their customer base perfectly.
 
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Polti and Richard Mires Handy Solution Ideas still appear on Create and Craft from time to time, could that be a contract issue they had with Shop Extra
Yes, could well be. Talking of 'Handy', do you remember 'The Handy' range of garden equipment - presented by a proper old boy who I think founded the company, and then by Adam Woolcott. Seems a milliions years ago, and certainly in terms of style from now.
 
Yes, could well be. Talking of 'Handy', do you remember 'The Handy' range of garden equipment - presented by a proper old boy who I think founded the company, and then by Adam Woolcott. Seems a milliions years ago, and certainly in terms of style from now.
Derek Blecher, If he ever done a dome a Karcher POTD, often he would say he got a stock another retailer didn’t want
 
The trouble is I never get beyond the stupid noises to watch him, I never know if he's a bit lacking in brain cells or thinks his audience is. It's just the way he comes over to me.
He is an intelligent guy. Like many working there and its previous versions, he and others clearly take the view they are ‘performing’ in front of a communal living room of sheltered housing residents who think think the Internet is the back of the goal at the San Siro.
 
In the days of the original IW, I did buy quite a few things as they were cheaper than buying elsewhere. I hasten to add they were all well known branded items, that were fully demonstrated and sensible questions asked of the product representatives. Since IW started to employ the shouty, pushy, ex Bid presenters, I haven’t bought one single, solitary item.

I have been buying from QVC for around 25 years now, but I do check if I can get stuff cheaper elsewhere , taking QVC’s extortionate P&P into account. I would say about 50% of the time I buy elsewhere. The QVC forum is good on this site for info on better prices other than QVC. If there’s something I particularly like but think it’s overpriced, I shove it on my wish list and keep an eye out for price reduction. I recently bought a ring that had been £45 and I got it for £21 including p&p.
 

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