Table-top games sales set to soar this Christmas
Research reveals parents are planning to spend the festive season – and beyond – sitting down and enjoying some good old family fun with their children. The market for table-top games is booming as ‘quality time’ becomes more precious than ever before.
This Christmas, children may well be cutting down on the time they spend with their electronic games in favour of something infinitely more precious – play time with their parents! Perhaps it’s the insecurities that Brexit has bred, or the unsettled state of our society), but it seems that a huge proportion of parents want to create opportunities to engage with their offspring - in a way that’s entertaining, relaxing and meaningful for all the family, young and old alike.
A predicted 51% increase over last year in the purchase of table-top games (which include traditional board games and action games) among parents of 4-9 year-olds may well be on the way.
The prediction has emerged from new independent research carried out this Autumn on behalf of Drumond Park, one of the UK’s largest producers of table-top games for all ages. A total of 1,000 respondents, all parents of 4-9 year-olds, answered an anonymous questionnaire online.
The research confirms that on average this year, parents have bought or are planning to buy at least three table-top games for their family to enjoy. This is on top of the six games they already own, on average. The number of new purchases is likely to reach a peak average of 3.37 for parents of six-year-olds, a massive 65% increase over 2015.
This is surely an indication that parents are looking for a return to more traditional ways of interacting with their children. One where whole families and multi-generational groups of friends can all sit down and enjoy the fun and laughter of playing games together.
Mary Wood, Marketing Director at Drumond Park, says: “We are hopeful that such a quantum leap in purchase intentions may indicate a fundamental shift in the mindset of parents. Perhaps they feel that electronic games, while very popular with their children, don’t bring the family together in the same full-on way that a rumbustious table-top game can. The entertainment and social engagement value of games is infinite, and we believe UK parents are acknowledging that in their Christmas buying list.”
Enthusiasm for table-top games may well be rooted in parents’ own experiences as children. They recall happy times when their parents joined in with them, and took a genuine interest in things their offspring loved to do.
Pressures on today’s parents leave them little spare time to be active participants in their children’s pastimes, but a table-top game offers a perfect opportunity to relax with the kids. A game doesn’t take much time to play, all family members can take part together and, while everyone’s attention is focused on the game, the sense of emotional bonding is palpable – even when there are the inevitable arguments about whose turn it is, or who has ‘bagged’ the favourite playing piece.
But the main reason parents want more table-top games than ever before is because their children just love them. In previous independent research, undertaken by Drumond Park in May of this year, 86% of 4-9-year-old boys and girls said playing table-top games is one of their favourite forms of play. For girls only, the figure is 87%, while almost 90% of 6-year-olds of both sexes rate table-top games over other forms of play.
Tellingly, three-quarters of children agreed that playing table-top games meant they could spend more time with their parents. So it’s not just the adults whose happiness quotient goes up when the family plays together.
“There’s no doubt about it… whatever difficulties our harried 21st century lives throw at us, table-top games are a perfect outlet for good old family fun” says Mary.
For more information on Drumond Park’s games range and stockists, please visit www.drumondpark.com.
TV Personality Lisa Riley EXTENDS New Clothing Range
Just Be You, Exclusively on Ideal World!
Best known for her role in Emmerdale, TV personality Lisa Riley has been a style icon for the plus size industry for years. After winning multiple plus size awards and being an ambassador for many high street stores, last month Lisa decided to launch her very own clothing label, Just Be You, to ovecome the disappointment in styles offered to her. The huge success of Just Be You has seen rave reviews, and now the range has been extended to include new colours of select designs as well as the addition of whole new pieces to diversify the collection further.
Available exclusively from Ideal World, the extended pieces now include the Wrap Pocket dress (£34.99) which is an elegant wrap front dress featuring subtle, useful and stylish pockets with an elasticated waistline and ¾ sleeves. Perfect for party season as well as everyday wear.
Also just launched is the best selling Sequin Insert Tunic Dress (£29.99) which is perfect for the festive period and adds a touch of sparkle to a key staple piece for your wardrobe this winter.
Also new to the range is the Tuxedo Trouser (£19.99) which are stylish and perfect for dressing up or down. Featuring a milatary strip and loose fit, they’re perfect for any occasion.
As well as these new pieces, the favourite of the collection, the Just Be You Jumpsuit has now launched in an additional colour – red, which is perfect for the holiday season! Priced at only £29.99, this Jumpsuit sold out quickly in the original shade (black) and the red looks set to do the same.
With more additions in colour and style to the collection, Just Be You is set to continue wowing audiences live on Ideal World. The range can be purchase via the website www.idealworld.tv.
Ideal World welcomes Kenwood!
The home of shopping TV, Ideal World, is delighted to announce the arrival of a new brand to its catalogue of recognised names. From Friday 9th December at 9pm, Kenwood will be joining the Ideal World family as they introduce the Chef Titanium to audiences.
Create cakes and dishes to the highest standard with this kitchen essential, whether you’re a passionate cook or keen baker. Bursting with innovative features, the Chef Titanium helps to make everything from perfect bread to silky cake batters with its variable speed control and fold function. With a 4.6L large capacity, non-stick stainless steel bowl, you can meet all your needs in one go to help you effortlessly prepare food. Not only that, but the touch sensitive in-bowl illumination allows complete control over the mixing process.
With its safety head interlock, it stops movement when the head is lifted and there’s also a two piece splashguard for easy fitting – making it both safe to use and easy to keep clean.
Tune in live to Ideal World live from 9pm on Friday 9th December to see demonstrations, hear hints and tips and get your own Chef Titanium too.
Produce first class results time and time again with the Kenwood Chef Titanium from Ideal World.
QVC lays off 100 from its Philadelphia operation
For the second time in 12 Months, QVC is laying off workers from its Philadelphia operation.
The company said 100 people were given notices on Wednesday. The reductions were not specific to a particular area of the business, said Colleen Rooney, vice president of global communications for QVC.
“Our vision at QVC is to change the way the world shops by reimagining shopping, entertainment and community as one,” Rooney said in a statement. “To achieve this vision we are constantly evaluating our structure to make sure we have the right resources and expertise to drive innovation and growth.
“To that end, we told our team today that we have made the difficult decision to reorganize some areas of our business and eliminate approximately 100 positions.”
Recently, QVC opened its new West Coast Distribution Center in Ontario, California. That 1 million square foot facility is expected to produce 500 new jobs in Ontario by 2018 and an additional 500 jobs by 2020.
Ideal World welcomes The Hairy Bikers!
With their cookery enthusiasm and irresistible charm, Si King and Dave Myers, aka, the Hairy Bikers have become national treasures – and now they’re coming to Ideal World! The big hearted and down to earth duo have been cooking together for more than 20 years, and they’ve used their experience and knowledge to create a targeted collection of must-have products for your kitchen – to help you achieve food results that the Bikers themselves would be proud of.
Launching the range live on Wednesday 7th December at 5pm and 8pm, the collection consists of a Bread Maker, a Food Processor, a Pie Maker, a selection of books and an exclusive 7 Piece Cookware Set – available only at Ideal World.
With two layers of non-stick coating and a marble shot blast effect inside and out, these stylish looking pans will help you create many culinary delights. With forged aluminium cores to allow even heat distribution, the induction friendly bases
mean your food will be cooked to perfection. Whether it’s sauces and stocks, fry ups or fish, or any other delicacy you can think of – the 7 Piece Cookware Set allows you to cook nutritious and tasty meals with little to no oil thanks to the two layers of non-stick coating.
With their charm, enthusiasm, experience and knowledge, you can guarantee that all of the Hairy Bikers kitchen essentials are going to be great additions to your collection.
Tune in live to Ideal World from Wednesday 7th December at 5pm and 8pm to see the Hairy Bikers in action as they showcase their whole range and give you hints and tips on cooking success. Not only that, but take advantage of exclusive launch prices too.
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