Ideal World announces exclusive arrival of new summer offerings from Skinn Cosmetics


Much loved skincare and colour cosmetics brand, Skinn, is exclusively showcasing brand new pickings for summer on Ideal World TV. Including make-up and skincare, the new collection covers every base for a summer beauty pick-me-up. Launching on Friday 16th June at 9pm, tune in live for exclusive offers as well as live demonstrations.


Forget-Me-Not Skin Correcting & Perfecting Palette

A good colour correcting palette is the secret to flawless looking skin, and this gorgeous palette contains five shades to help neutralize, highlight, brighten, and cancel out redness as well as counteracting dark spots, under eye bags and neutralizing skin tones. Creamy, blendable and containing Vitamin C and Mushroom extract, they also leave skin looking more radiant in complexion. Comes with unique application brush too.

Exclusive launch price of £19.99 (usual price £24.99)


Wow Factor Mascara & Hydro-Vital Eye Cream Duo

The Wow Factor Mascara is an intense effect mascara that will leave your lashes boosted, looking their most full with deep colour and extreme length – stopping people in their tracks! With a unique pro-wand and double sided brush head, it’s easier than ever before to apply while combing and separating with just the right amount of product. Also includes the Hydro-Vital Eye Cream which acts as the ultimate rejuvenating eye moisturizer. Apply under the eyes to wake-up and combat dry, dull and sunken looking skin and radically improve the appearance of dark circles.

Exclusive launch price £29.99, (usual price £35.98)


Shade & Blush Collection Palette, Glacial Hydrating

‘Flash Flood’ Mist and Hydro-Vital Cream

The gorgeous ‘Flushed’ palette contains a tailored selection of perfectly complimenting eyeshadows and blush shades designed for a stunning and striking look thanks to its peach and vibrant golden rose colours. Use with the Flash Flood Glacial Hydrating Mist, which enriches skin with long-lasting hydration and leaves skin looking smoother and more radiant. Dramatically recharge, refresh and rebalance with each spritz. And then try the Hydro-Vital Cream – a deep moisture replenishing moisturizer which is super lightweight and revives, quenches and balances parched skin. Skin feels more supple and radiant after each use thanks to the Watermelon and Seaweed extracts. Also includes 2x Stem Rejen Facial Serum.

Exclusive launch price of £49.99, (usual price £120.95)


Foot Fetish Heel Balm

Smooth, rejuvenate and hydrate rough or cracked feet with the Foot Fetish Heel Balm. With Vitamin A, C and E, Shea Butter and Jojoba Oils for hydration and exfoliation, the balm glides on like butter and absorbs quickly, giving them the luxury treatment they deserve!

Exclusive launch price £17.99, (usual price £21.99)


Tune in on Friday 16th June at 9pm for the exciting launch of the whole Summer offering from Skinn, exclusively on Ideal World TV.


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Ideal World announces exclusive arrival of Linda Lusardi’s brand new My Miracle Caviar & Pearl Skincare Range


TV favourite Linda Lusardi is back with the new generation of her My Miracle Skincare range, available exclusively from Ideal World TV from 2pm on Tuesday 23rd May. Based on the original My Miracle Swiss formula containing Caviar and Glacial water, the new collection now incorporates Pearl into its ingredients for added radiance. Linda herself has worked directly with skincare experts to personally develop the new range and remains passionate about creating the perfect skincare products, that not only she loves, but everyone else will too.


A huge hit with Ideal World audiences, the My Miracle range is much loved and its new products won’t disappoint. Included in the collection are:



Lusardi My Miracle Caviar & Pearl Neck and Decollete Cream 50ml (Twinpack £29.99) – designed to smooth the appearance of fine lines, wrinkles and creping on the neck and decollete area. A non-sticky cream with a lifting agent, giving the appearance of smooth, toned skin.


Lusardi My Miracle Caviar & Pearl Reviving Cleansing Gel 100ml (Twinpack £14.99) – a foaming cleanser that removes make-up, daily grime and pollution and gently cleanses and soothes the skin, leaving it looking smooth and radiant.


Lusardi My Miracle Caviar & Pearl Restore Eye Serum 15ml (Twinpack £19.99) – containing anti-ageing ingredients that aim to visibly reduce fine lines and wrinkles around the eye area, with an immediate tightening effect. Non-sticky, this absorbs with a cooling and soothing sensation leaving skin with an amazing silky finish.


Lusardi My Miracle Caviar & Pearl Radiance Day Cream 50ml (Twinpack £29.99) – a silky and luscious daily cream that protects against sun radiation thus delaying premature skin aging. The effective skin tightening agent works to deliver tightened skin that minimizes the appearance of fine lines and wrinkles for a firmer look and an added glow.


Lusardi My Miracle Caviar & Pearl Recharge Night Cream 50ml (Twinpack £29.99) – containing a matrix of active ingredients to bring a night-time surge of moisture and repairing benefits, this luxurious cream works to nourish, hydrate and re-texture the skin while you sleep as well as improving skin’s elasticity.


To celebrate the exclusive launch of the new range, Ideal World have a one-time, 5 piece set containing each of the new products for the exclusive price of only £49.99, with flexi-payments available to help spread the cost. Tune in live from 2pm to take advantage of this offer and hear more about the range from Linda herself.


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Ideal option


Multi-channel home shopping retailer Ideal Shopping Direct has signed a five-year contract to deploy Route Genie carrier management software.


Route Genie is integrated with a wide range of domestic and international parcel carriers and its management dashboard provides real-time data so customer service agents can update consumers on the progress of their deliveries.


“We currently ship more than four million parcels a year, a volume we expect to double by 2020,” said Sam Holden, Chief Operating Officer at Ideal Shopping Direct. “To enable this growth we require access to a greater number of home delivery operators, an improved process for carrier selection and management, and enhanced client communication tools.”


Richard Tucker, Head of Sales, iForce Group and Route Genie, said: “This is significant business win for Route Genie. Ideal Shopping Direct will now have increased and visibility control over deliveries, as well benefitting from a range of additional functionality, such as enhanced tracking and customer communications.”



Liz Earle MBE announces her departure

from Liz Earle Beauty Co.


“After 22 years of working with the Liz Earle Beauty Co, which I co-founded with good friend Kim Buckland in 1995, the time has come for me to move on and leave the brand I love.


Since the beauty company was first acquired in 2010 by Avon, and then by Walgreens Boots Alliance two years ago, I have had the privilege as Global Brand Ambassador to support the growth of this much-loved beauty brand.


However, the time is now right for me to step down and concentrate on my primary passions of health and wellness, to develop new projects and partnerships, focusing on my quarterly magazine, Liz Earle Wellbeing.


I wish the beauty brand and its wonderful team on the Isle of Wight the very best for the future, and would like to thank customers for their loyal support. It has been an incredible journey. I will be staying connected to the world of beauty and wellbeing with new ventures to come. Stay tuned to Liz Earle Wellbeing for future news.”


Sandeep Verma, Managing Director, Liz Earle Beauty Co comments, “More than two decades ago, Liz Earle co-founded Liz Earle Beauty Co with a revolutionary idea to create products that really work on every skin type by harnessing the potent powers of the finest quality naturally active ingredients.


Liz has pioneered natural beauty and a testament to this is the multi award-winning, beauty icon Cleanse & Polish™ Hot Cloth Cleanser. We are honoured to have had the opportunity to partner with her following the acquisition of Liz Earle Beauty Co and we extend our warmest wishes to her as she steps down from her role as Global Brand Ambassador.


At Liz Earle Beauty Co our philosophy remains the same, we are committed to delivering the same best-in-class beauty products and experiences that our loyal customers have enjoyed since day one.”

Former QVC Queen Lisa Robertson Returns to TV

on ‘RuPaul’s Drag Race’


Former QVC host Lisa Robertson made a big return to TV this week on VH1’s “RuPaul’s Drag Race.”


Since leaving QVC in 2014, Robertson launched her own lifestyle brand that she promotes via Facebook and other social media platforms. The brand currently features jewellery, home decor, Christmas decor, apparel and accessories sold on


She left the QVC in December 2014, and the last television appearance listed on her page was an interview on “Good Morning America” a few months after her departure in March. Speaking to Robin Roberts, she revealed that part of her decision to leave after two decades was because of multiple stalkers.


“It started very early in my career at QVC,” she explained. “I was really just kind of freaked out by the whole thing and didn’t know how to handle it. I would just lock myself in my house and then would go to work.”


Robertson added that she also felt ready for a new career path. “I truly felt that it was time to go,” she shared.

All aboard the worlds first 24/7 cruise TV channel

Specialist cruise agent Cruise1st

launches dedicated TV channel


The worlds first 24-hour television channel dedicated to the growing trend of cruise holidays has today launched. on Sky Channel 680 features the latest holiday deals and consumer cruise news.

In addition, the channel will feature in-depth destination guides visiting the ports and cities that are popular destinations for cruise ships.


Programming will be presented by some of the UK’s leading cruise experts and enthusiasts including Derek Marks, Emma Redman & Neil Newton.  Plus, utilising the latest in broadcast technology, the channel will provide up to the minute LIVE deals via an on screen ‘breaking news’ style ticker.


Cruise1st’s International Project Manager, David Rowlinson, said “after 2 years of successful broadcasting on 3rd party channels, we decided to take the next logical step, making a major investment in purchasing our own Sky EPG.  Now broadcasting 24/7, we will be able to bring viewers an unrivalled selection of cruise holiday deals accompanied by our unbeatable price promise.  Our programming has been designed to engage both experienced cruise fans and interested first-timers alike.” can be found on Sky Channel 680 and online at & YouTube Live.


About Cruise1st


Established in 2000, Cruise1st is an independent travel agent specialising in cruise holiday deals with all the world’s leading cruise lines including Royal Caribbean, Celebrity Cruises, P&O Cruises, MSC Cruises and Norwegian Cruise Line. Based out of Manchester, the company has expanded to open operations in Australia and Singapore following the latest trends in the cruise industry.

Ideal World partners with Asda To You

for faster next-day delivery option


Ideal World is delighted to announce their new partnership with Asda To You – the latest example of how the brand goes one step further in providing the best service and delivery for their customers.


Through the partnership, Ideal World customers will be able to purchase selected products with the option of next day delivery to an Asda store of their choice, at a time most convenient to them. Meaning customers can now pick up their orders next day as the quickest method of delivery – and enjoy their goods sooner.


The next day service will only cost an extra £1 on top of standard postage prices. For example if a standard delivery price is £4.99, then next day collection with Asda To You will only cost £1 more at a total price of £5.99.


The shopping channel will roll out its first use of the Asda To You service during its 9am show on Friday 12th May for its fitness favourite product – the Vibra Disc 2. Customers who purchase this product during the show can access the option to next day delivery by selecting the ‘Asda To You Collect In Store’ option at check out, and enjoy their order faster.


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Gtech launches its brand new Power Floor Vac in

TV exclusive at Ideal World


Get to those hard to reach areas with ease thanks to the brand new Power Floor Vac from Gtech. Making its TV exclusive debut live on Ideal World at 10pm on Monday 15th May, tune in live to see it in action.


With its various attachments you can get the best clean yet around your home for less. The included attachments include extension pole and smaller accessories to help clean hard to reach, specific areas as well as all types of flooring. Also with its high performance ability, the Power Floor Vac is adapted with a powerful motor and high airflow technology which makes short work of cleaning edges, stairs, upholstery and more. Meaning you’ll spend less time cleaning, and more time enjoying your home.


Not limited to a cord, the Power Floor Vac is easy to manoeuvre around the home with ease and can even be used for floor-to-ceiling cleans too - really giving your home a deep and thorough clean. This versatile, light weight and easy to use floor vac is going to give your home spring clean the kick start it needs and is a must have for your home.


Tune in to Ideal World live from 10pm on Monday 15th May to see demonstrations of the Gtech Power Floor System in use and get it at the exclusive Ideal World launch price of only £229.99.

Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Ideal World announces

UK Launch of Moppy by Polti


Ideal World is delighted to announce the arrival of Moppy by Polti – a brand new cleaning system designed to make your cleaning life easier. Making its UK debut live on Ideal World TV at 10pm on Thursday 22nd June, Moppy will launch for the exclusive price of £99.99 (usual price £129.99) to celebrate its arrival!


With its double clean function as a dust sweeper and also as a hygienic cleaner, Moppy removes dirt and bacteria from all surfaces including floors and vertical surfaces too. Using the hot steam charged cloths, which are easy to remove and wash, Moppy is 99.9% effective at removing 4 main types of bacteria, including E.Coli due to the unique material of the microfiber cloths - making your cleaning routine thorough and quick too.


Lightweight and portable, this cordless floor cleaner has extra manoeuvrability with its 360 degree rotation. Combined with its flat and flexible shape and head, Moppy can reach virtually anywhere! And it’s ready in ten seconds too – for a speedy clean when you need it most.


Tune in to Ideal World live from 10pm on Thursday 22nd June to see the Moppy by Polti in action and get yours at the exclusive launch price of £99.99.


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